The last weeks have been far from the easiest in any sector of our economy. The wide-spreading epidemic has had a tremendous impact not only on public health but also on business. Nevertheless, despite the obstacles its organizers had to overcome, FIWE Fitness Trade Show has recorded within the last two weeks an increasingly bigger number of people and businesses interested in participating in the event to be held in September. The widely known FIWE will be held, as scheduled, in the second half of this year and it will welcome companies which recently haven’t intended to take part in any events or changed their mind as a result of cancellation of many fitness-related events in the first half of 2020.
Earlier in the process, FIWE earned trust of i.a. its Golden Sponsor – Olimp Sport Nutrition (last year’s event partner), silver sponsor MEON EMS, as well as parters – Iron Maxx and Costa Coffee.
Is the crisis, paradoxally, an opportunity for fitness events?
FIWE Fitness Trade Show is currently the only Polish fair for business representatives dedicated exclusively to the fitness sector. Companies have been already planning actions which, in the second half of this year, will strengthen their position and condition, compromised by the current epidemic. This situation results in a large amount of booked places in the exhibition area which has already exceeded 50%!
The trust FIWE has earned for many years of its existence brings stability and certainty to each customer, regardless of the dynamically evolving global situation. Integrity, promotional campaigns run for customers, more than 4 thousand business visitors attending the fairs purposefully within the three days of its duration, professional approach – all of these things have positively affected the current situation of its organizers.
Currently we can already plan business actions to be taken in the second half of this year. It is an important time to act.
FIWE FITNESS TRADE SHOW International Fairs have been the most dynamically expanding fitness-related event so far. They combine business fairs whose purpose is to show a wide range of fitness and wellness equipment, products, services and accessories to large amounts of Polish and foreign visitors with a show for sports fans who are provided a unique opportunity to meet celebrities and sports idols.
The fairs are a cyclical continuation of an event founded in response to an increasing demand in the industry. FIWE TRADE SHOW 2020 will welcome more than 4000 business visitors (owners and managers of fitness clubs, sports clubs, dancing schools, investors and developers, management of hotels, spas, swimming pools, holiday resorts, training centers, central sports centers, deciders in chemists, sports stores and wholesalers, petrol stations, representatives of sports associations, sports schools, representatives of the medical sector, physiotherapy, sports clinics, self-government units) as well as B2C customers (personal trainers, instructors and athletes, physiotherapists, physiotherapy center staff, nutritionists, active lifestyle lovers, students and graduates of sports schools…) and a dozen thousand consumers.
“The situation on the global market and the cancellation of FIBO in Cologne scheduled for April have resulted in a growth of interest in FIWE. For 2020 we forecast a record numer of exhibitors. Poland is a market in dynamic development. New sports and recreation facilities are opened all the time, which is a great opportunity for distributors of equipment and accessories. Year after year we remain consistently faithful to our strategy, maintaining the idea of a business event for the fitness sector. Recently we have been receiving lots of inquiries on the possibility to take part in our Fairs as an exhibitor. The manufacturers and distributors we have been cooperating with motivate us to act. Giving up on their enrolment in FIBO Fairs, they decide to take part in FIWE or increase their exhibition areas. With plenty of commitment and motivation to give an impetus to the business slowed down by quarantine, this year can turn out very successful for Polish fitness industry” – explains Weronika Jasnoch, FIWE Project Director.
More on our fairs on www.fiwe.pl